Brand Startup Checklist
What I wanted and needed when I started....so I created it for YOU. :)
The Clearest Path From "Idea" to Real Business.r obligation.
You research.
You watch videos.
You save posts.
You buy templates.
And somehow… you still can’t see the road.
Because no one handed you the map.
Here’s the real problem:
Starting a business isn’t actually hard.
Starting a business without knowing the order of decisions is.
Most entrepreneurs don’t fail from lack of effort.
They fail from building in the wrong sequence.
They:
design before positioning
market before clarity
spend before planning
post before direction
So the business feels heavy before it ever becomes profitable.
Not because they did it wrong…
Because no one showed them how to see ahead.
This Checklist Fixes That
This is the step-by-step build order I wish I had when I started.
It's a clean, practical roadmap showing:
each build phase, in order
the amount of time you need to plan for each phase
what to decide first
what can wait
what will cost money now and later
what affects revenue now
how each step connects to the next
You finally get a 50,000-foot view before you start driving.
What Changes When You Can See The Road
You stop second-guessing decisions.
You stop rebuilding things you already made.
You stop spending money reactively.
Instead, you plan.
And planning is what turns a “project” into a business without chasing your tail, spinning your wheels, or burning out before you even lift off.
Who This Is For
You’re either:
thinking about starting but overwhelmed by the unknowns
building and constantly redoing work
moving forward but unsure if you're missing something important
This isn’t for advanced scaling strategy.
This is for building correctly so scaling actually works later.
WHY I MADE THIS:
When I started, I felt like I was drinking from a firehose. I was getting bits and pieces here and there and trying to put it all together while planning for what I didn't know was next.
Every article told me what to do.
None showed me when or in what order.
I kept solving problems that didn’t exist yet while missing the ones that mattered most. I got farther, not deeper, so when it came time to scale, I had to double back on some things.
This checklist is the clarity I needed and couldn’t find.
What You Receive
A printable + digital step-by-step checklist that shows:
• the correct order of business decisions
• time and budget considerations
• where branding actually fits
• what to consider for foundation, operations, marketing, and sales
THE REAL VALUE:
Clarity saves more than money.
It saves you TIME and ENERGY, and those are resources more precious than money. They are your LIFE.
You can keep figuring it out piece-by-piece, or you can see the whole picture before you move.
Pro tip: Get the checklist →
MEET SARAH SPICER
Hi, I'm Sarah
I’ve been an entrepreneur for almost two decades.
I started my career in medical device sales, in one of the most male-dominated industries there is.
When I inherited my territory, it was billing just $26K a year.
Two years later, it was generating over $500K — a 2000% increase.
And here’s the wild part…
The more I grew, the less I earned.
Instead of being celebrated, I was criticized.
Instead of being rewarded, I was told to “work harder.”
Instead of being mentored, I was managed down.
That’s when I realized something powerful:
Women are often measured by metrics that were never designed for us.
We are told to sell like men, lead like men, and build like men —
and when we do it differently, many of us are told we’re told we’re not doing enough.
But we don’t need to do more.
We need to do it our way.
Now, as a successful agency owner, strategist, and mentor, I see the truth in every number.
I know that 2000% growth isn’t just success — it’s a testimony.
And I know there are women just like me — ambitious, intuitive, faith-led —
who are tired of being told they’re “too much” or “not enough.”
I’m on a mission to help those women rise.
To help them reclaim their voices, redefine success, and build empires rooted in clarity, confidence, and divine alignment.
Because when women rise with integrity and truth
the whole world elevates.
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