I’ve been an entrepreneur for almost two decades.

I’ve built two successful brands of my own, worked with startups and global organizations, and have produced world-class events, sports entertainment, and films that have been viewed by millions.

But my real story isn’t about the highlight reel. It’s about the climb.

I know what it feels like to build — and rebuild — from nothing.

I know what it's like to juggle motherhood, leadership, battles, and loss while still chasing a bigger vision.

Through it all, one truth has guided me:

alignment creates impact. 

Whether it’s a corporate brand or a personal endeavor, success always starts the same way — with clarity in who you are, who you serve, why it matters, and the roadmap showing how you will get there.

That’s what led me to create

The Magnetic Brand Blueprint.

It’s the exact process I used to realign my own business, break through feelings of imposter syndrome, and grow with purpose during life's storms.

It's how I came back after losing $800K in the pipeline overnight.

(Thank you for the lessons, Covid.)

It helped me grow my business after we lost our home, school, and community to Hurricane Helene and navigated the aftermath with intention, confidence, and momentum.

And it’s helping women who use this process see explosive growth in their clarity, forward direction, and bottom line.

I'm still surprised to find that in about 95% of my conversations, people and brands have skipped the deep brand work.

Pssst... I was once the same way!

Here's the truth no matter what business size you are: you cannot grow what you don’t have clearly defined.

That’s why I created this for you — to give women like you the same clarity, confidence, and framework I’ve used for myself and to help clients align their message, elevate their presence, and turn purpose into profit. 

Because when one woman elevates, we all rise.